Brand
The Leme brand
The mark, the name, the colors and the type of Leme. Use them to talk about us, no need to ask. Just don't redraw them.
Download the kitSVG, plus PNG at 256, 512 and 1024 px
Files
Every SVG has PNG siblings, with -256, -512 or -1024 before the extension.
Lockup
Wordmark
Mark
Color
Cobalt, the color of the sky and of the voice that teaches in every lesson, with a coral point at the center of the helm, on light paper or dark ink. Use the hex values for artwork; the interface takes its colors from the tokens.
- Cobalt
#2B45E0The tile, the buttons and the voice of the lessons. - Night cobalt
#8D9CFFThe same, in dark mode. - Coral
#FF6B4AThe center of the helm. Accent only. - Ink
#131A2EText and dark grounds. - Paper
#F6F6F3Light grounds. - Sky
#4F95EAThe day sky behind the clouds.
Type
Wordmark
Geist Medium, −0.02em tracking
Shipped as outlines, so it never depends on the font being installed.
Every big idea starts with a question.
Headlines and the voice of the lessons
Instrument Serif
Short lessons, full of questions
5 MIN · LESSON 3 OF 12
Interface
Geist and Geist Mono
All three are free under the SIL Open Font License.
Usage
Do
- Keep clear space of at least half the mark's width on every side.
- Below 16 px, use the tile instead of the bare helm: its spokes disappear.
- Write the name as Leme, with a capital L. Not LemeAI, not LEME.
Don't
- Don't type the name in another font, Geist included. Use the files.
- Don't stretch, rotate, recolor, or add gradients or shadows. Scale evenly and pick one of the versions.
- Don't put the tile inside another rounded square of your own. Use the bare helm there.
- Don't use the brand in a way that suggests a partnership or endorsement that doesn't exist.